SAN FRANCISCO (April 1, 2008) – UV Skinz, the popular and stylish UV swim shirts company announces its May Skin Cancer Awareness Month “FREE SWIM SHIRT” campaign. UV Skinz swim shirts are chemical free and with one application offer all day sun protection as they carry a UPF rating of 50+ which blocks out over 98% of the sun’s harmful rays. Shoppers can log onto the UV Skinz website at for this special FREE offer the entire month of May. “To qualify, customers can buy ANYTHING from our site and receive ONE FREE SWIM SHIRT,” says Rhonda Sparks, founder of UV Skinz.

The customer will be able to pick from our stylish collection of trendy designs in a variety of colors from deep blues, hot pinks, bright yellows and oranges to camo prints, fun ‘aloha’ patterns, and even hand processed tie-dyes. “Sun protective clothing only works when you wear it, which is why style is such an important part of the UV Skinz product line,” says Sparks. UV Skinz swim shirts are available for babies to XXL men’s ranging in price from $24.95 to $47.95. According to Sparks, the most important part of the “free” swim shirt campaign is to generate much needed awareness about the potential dangers of the sun. “We want our customer’s purchase to be more than just a typical ‘discount shopping experience’. We’ve added easy-to-read facts on sun protection to the website in order to help educate and encourage stylish sun safety. Our mission is to get kids covered up and to ‘Live in Our Skinz’,” says Sparks.

UV Skinz swim shirts differ from the common rash guard in the fact that they wear more like a swim t-shirt, and although tight enough to remain protective, the style allows for a less restrictive and confining feel. UV Skinz swim shirts are great for any outdoor activity as the light weight, soft feel of the fabric wicks away moisture and keeps you cool and comfortable all day long. Some of the applications people have used UV Skinz for include: swimming, boating, golfing, tennis, gardening, playing in the sprinklers, water parks, beach trips, pool play, waterskiing, surfing, snow skiing, sledding, and they have even been used as pajamas for the little ones who refuse to take them off!

The American Skin Cancer Society uses the month of May to encourage and remind people to take preventive measures while they enjoy various outdoor activities. Skin cancer is the most common of all cancers, affecting over one million people each year. “This type of cancer can almost completely be avoided if people would protect their skin and in addition to sunscreen, cover up with our sun protective swim shirts while in the sun,” says Sparks.

Rhonda Sparks, the founder of UV Skinz, is no stranger to the dangers of the sun. It was losing her 32-year-old husband to melanoma, the deadliest form of skin cancer, and having to raise their three young boys on her own that spurred her to action to help raise awareness about this potentially lethal disease. “We were just so ignorant to the causes of skin cancer and how deadly it can be,” Sparks said. “If we can keep one sun burn from happening, then Darren’s life and our hard efforts are all worth it.”

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