The staff of Marie Claire chose to bare it all (well close to it) in honor of skin cancer in the middle of Times Square! Talk about raising awareness–who wouldn’t miss this bold statement.
Marie Claire joined the Skin Cancer Foundation for their “Wipe Out Skin Cancer” campaign. The magazine agreed to donate $100 in the name of every Marie Claire staffer who arrived at the photo shoot in a swimsuit-and $200 for those who braved it in a bikini! They passed out 1000 packs of Shady Day wipe-on sunscreen to passersby, then they asked three women whose lives were touched by skin cancer to share their stories.
How far would you go to show your support of skin cancer awareness? Leave a comment and let us know if you would earn $100 or the big $200?!
The stories of the three women will be shared starting tomorrow and every Friday after.
Source: www.marieclaire.com
Jane said
As a 2 time melanoma survivor and with 10 basal cell carcinomas to my credit at 43 years old, I find it odd that you would promote skin cancer awareness in bikinis. Just sayin….
mommylounge said
It is odd, but maybe that is why Marie Claire chose wearing bikini’s as a way to create publicity about their fundraiser and raise awareness about skin cancer. You are definitely right though–it would make a lot more sense to just promote covering up while we are in the sun. Thanks for you comment. You did bring up a good point!