Archive for November, 2011

Got A Suspicious Mole?…There is MelApp For That!

MelApp was created by Health Discovery Corporation. The app was validated using an image database licensed from John’s Hopkins University Medical Center. People can use the MelApp to take a picture of a suspicious mole with an iPhone camera. Then using the MelApp’s “check risk” feature within seconds the app will provide a risk analysis of the uploaded picture being Melanoma. The images can also be stored on the MelApp and saved according to date, label or risk. It then lets you review them for changes occurring over time.

Other key features include a GPS Doctor Connection that refers you to a nearby physician (based on the location of your iPhone). The MelApp is compatible with iPhone, iPod Touch and iPad. It can be purchased for $1.99 from the App Store. I didn’t find much more information on the success rate of MelApp detecting Melanoma, but there were a couple of reviews that didn’t give MelApp a complete thumbs-up. One person said that “the idea is neat, but the execution awful.” Another said, “I have tried and tried to even come close to the quality of photo they are showing. All types of lighting conditions. From all kinds of distances. Once the zoom is used to try and encircle the mole in question it becomes so shaky and blurred it is useless.”

I would say for a $1.99 you could just try it for yourself.

Has anyone successfully tried it? If so, leave a comment!

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Wordless Wednesday

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Wordless Wednesday

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Ice Sculptures For Skin Cancer Awareness

In Madrid, Spain an estimated 700 lives a year are lost to Melanoma. When detected early Melanoma can be cured, but many people still don’t have the proper knowledge or take the proper precautions to protect their skin from deadly UV damage.

Early detection, prevention and the overall cure of the disease can only be achieved through education. It seems that most people respond better to shock-factor. That’s why this campaign created by Think Different. Marketers was genius! They definitely caught the city of Madrid’s attention by strategically placing 700 ice sculptures, representing the 700 lives lost a year to Melanoma, around the city. The message they wanted to convey was that if you stay out in the su, it will melt your skin. 

Powerful to say the least.

Below are a couple of pictures I found that show these sculptures before they melted. You can follow the link here to see a video on the project. Feel free to leave your comments!

 

 

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Wordless Wednesday

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