Did somebody say CUTE?

Our new Spring outfits for kids and babies may be our cutest yet. And yes, we know we say that every year, but this time we really mean it!  Check out our brand new styles along with your favorite styles have some brand new, fun prints!

Our ever popular Sun and Swim Suits for the littlest ones are so cute and comfortable and with sweet new colors like the Bubblegum Tropical pictured here, as well as Teal Tropical, Pink Plaid and Purple Plaid you may have a hard time choosing just one. We’ve made sure to flat lock every seam, so there is nothing to bind or pinch tender skin and there’s a full length front zipper for easy changing. All you have to do is provide the baby, sit back, and know she’s safe from sunburns.

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Bubblegum Tropical and Teal Tropical also make appearances in our Girl’s styles. Introducing our  Zippy Long Sleeve Sun & Swim Shirt and  Short Sleeve Crew Sun & Swim Shirt with coordinating Ruffle Swim Skirts, or choose the Active Shorts that are perfect for your adventurous girl on the go. Always certified UPF 50+ protection and always ready for fun! 
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Let’s Be Mermaids!

What young girl hasn’t dreamed of being a mermaid? We’re making mermaid dreams come true, and keeping them sun-safe, in pretty Purple & Pink, Aqua & Pink, and Coral in our Girl’s Short Sleeve Sunny Swim Shirt with matching Sunny Swim Skirt.  Complete the outfit with a matching H20 Snap Back Hat and your mermaid will be happily making waves in and out of the water.

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Mad for Plaids

Sharp looking Plaids for both Boys and Girls are adorable, and with coordinating UPF 50+ Sun Hats they’ll be sun safe and fashion forward. They’re made from soft stretch knit microfiber that wraps your baby in absolute comfort and sun protection.

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Too Cool to be Cute 😉

Let the outdoor adventures begin with our Frog Camo, Grey Shark Tank, and Royal Shark Finz UPF 50+ shirts and matching shorts. Our new prints for boys are nothing short of COOL! Especially when paired with matching H2O Snap Back Hats. Our Frog Camo print is a standout in both Navy Blue for the little guys and Black Frog Camo for the big boys and our Shark Finz Adventure Shirt, and matching Retro Board Shorts, and hat will make Shark Week last all summer long!

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Bold Statements

Stripes, solids and block prints have been given an update look with new bold new color combinations. He’ll not only be racing for the water but will find his Block Stripe Board Shorts are great all day, every day, for every occasion. Pair them with the Long Sleeve Active Sun & Swim Shirt or our Full-Zip Water Jacket and he’ll go from morning until night cool, protected, and comfortable. And he’ll look good doing it.

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Best friends to be goofy with, and Coordinating sun hats, are always a good idea.

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Warm, Dry & Protected 

Make sure to add our Hooded Terry Beach Cover Ups to your Summer go-bags as these are perfect for days at the beach and afternoons by the pool. Kids can dry off, and stay warm and protected, wrapped in UPF 50+ soft terry cloth material. In both Bubblegum  and Royal, with a full zip front,  patch pockets, and knit lined hoodie, this will be a favorite to put on when out of the water.

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Live the Sun Safe Life

Visit our website to see all our new styles! There’s something special for everyone whether you like pinks, purples, blues, or want to channel your inner shark or yes, even be a mermaid. Our swimwear is always chlorine and salt water resistant and always certified UPF 50+ making it easy to have fun outdoors while staying sun-safe.  For us, sun protection is not an afterthought, it’s what drives us.