Could you or someone you know be addicted to tanning? UV rays in tanning beds have an effect on the production of endorphins, chemicals released from the brain that produce euphoric like feeling in the body. Endorphins are often referred to a our bodies natural morphine, reducing the pain we feel. A study done at Wake Forest found these results: They followed 8 people who tanned at tanning beds frequently, from 8 to 15 times a month and …